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Poker has always been more than just a card game — it’s a community, a lifestyle, and a bridge between skill and entertainment.
Over the years, poker professionals have become central figures not only in tournaments but also in shaping the broader gambling industry. Today, many of the world’s most respected players represent major gaming brands, bringing credibility, visibility, and player trust to the forefront.
From global icons to regional figures, these ambassadors reflect how poker’s influence continues to extend well beyond the felt.
Few players have impacted modern poker marketing as much as Daniel Negreanu. Since joining GGPoker as a global ambassador in 2019, he’s helped redefine how brands connect with players worldwide.
Negreanu’s trademark charisma and transparency make him a natural fit for GGPoker’s community-driven approach. Beyond social media appearances and live events, he’s actively involved in player feedback discussions and educational campaigns, reinforcing GGPoker’s image as a platform that listens.
When Phil Hellmuth teams up with a brand, the partnership rarely goes unnoticed. His collaboration with WPT Global plays to his long-standing reputation as one of the game’s biggest personalities — and its most decorated champion.
Hellmuth’s outspoken nature brings both attention and authenticity to WPT Global’s events. While polarizing, his competitive record and unique brand of showmanship continue to draw audiences who see him as the quintessential poker figure.
Fedor Holz has successfully transitioned from elite player to respected entrepreneur. Through Pokercode, his educational poker platform, and his collaboration with GGPoker, Holz has built one of the most well-rounded brands in the industry.
He represents a new type of ambassador: one who merges performance, mentorship, and innovation. Holz’s ambassador role emphasizes long-term player development — aligning with the next generation of poker enthusiasts who value both learning and competition.
For the streaming generation, Jamie Staples is a familiar face. As a long-time representative of PartyPoker, he helped pioneer poker’s presence on Twitch and YouTube.
Staples’ consistent transparency, from bankroll challenges to live streams of real sessions, positioned PartyPoker as a brand that prioritizes community and relatability. His efforts also helped modernize the brand’s image among recreational and younger players who prefer engaging, interactive poker experiences.
Vanessa Kade’s ambassador role with Americas Cardroom (ACR) has been a defining moment for player-led advocacy in online poker. Her outspoken views on fairness and integrity resonated with players, strengthening ACR’s commitment to transparency.
Kade brings both skill and authenticity to the brand, proving that a modern poker ambassador’s value lies not only in promotion but in genuine leadership within the community.
Rounding out the list is Mike Waters, a professional poker player with decades of experience across major tournaments worldwide (especially in Europe). Waters serves as the official analyst for Australian Gamblers, one of the most trusted online gambling brands catering to Australian players.
Thanks to his influence and long-standing reputation within the poker community, Australian Gamblers operates a dedicated complaint resolution service that helps players resolve disputes with Australian online casinos and poker rooms — a rare initiative in the industry.
Mike’s credibility as a poker veteran lends authority to the brand’s mission of fairness and accountability, showing that ambassadors can play a meaningful role in shaping a safer and more transparent gambling environment.
Poker ambassadors have evolved from simple marketing figures to respected voices influencing the entire gambling industry. Their expertise and reputations lend legitimacy to the brands they represent, something advertising alone can’t achieve.
Whether it’s Negreanu’s player-first initiatives, Holz’s educational impact, or Waters’ advocacy for transparency, each ambassador helps elevate industry standards. The result is a more informed, responsible, and engaging gaming ecosystem where poker remains at the center of credibility.
Poker has long served as a bridge between strategy, entertainment, and trust — and the ambassadors behind today’s leading gambling brands prove just how deep that connection runs. Figures like Daniel Negreanu, Fedor Holz, and Mike Waters demonstrate that authentic representation goes far beyond marketing; it’s about integrity and leadership.
Through their partnerships, these players are helping shape a more responsible and player-focused gambling industry. Whether through education, advocacy, or community building, their influence ensures that poker’s values remain at the heart of modern gaming culture.
